Advances in Herbal Medicine and Holistic Medical Practice

Welcome Message

Welcome to the 8th European Forum on Advances in Herbal Medicine and Holistic Medical Practice, taking place on June 11-12, 2026, in the historic city of Rome, Italy. This year, under the inspiring theme “Transformative Frontiers in Herbal Healing and Holistic Care,” we are delighted to bring together leading experts, researchers, and practitioners from around the world to share insights, innovations, and advancements in herbal and holistic healthcare. This forum provides a unique platform to exchange knowledge, foster collaborations, and explore the latest trends in natural and integrative medicine. We look forward to engaging discussions, inspiring presentations, and meaningful connections that will contribute to the growth and development of holistic medical practices. Thank you for joining us in this exciting journey toward a healthier, more balanced future.

Target Audience:

• Herbal practitioners
• Holistic healthcare professionals
• Naturopaths
• Ayurveda practitioners
• Traditional medicine experts
• Integrative medicine specialists
• Researchers in natural therapies
• Medical doctors (complementary medicine)
• Pharmacologists (herbal drugs)
• Nutritionists & dietitians
• Wellness coaches
• Yoga & meditation instructors
• Spa & wellness professionals
• Alternative therapy practitioners
• Psychologists (holistic care)
• Students & academicians
• Biochemists & phytochemists
• Herbal product developers
• Health policymakers
• Investors & entrepreneurs

About Conference

The 8th European Forum on Advances in Herbal Medicine and Holistic Medical Practice, taking place on June 11-12, 2026, in Rome, Italy, is a premier gathering of professionals, researchers, and practitioners dedicated to exploring “Transformative Frontiers in Herbal Healing and Holistic Care.” The conference will showcase cutting-edge research, innovative practices, and emerging trends in herbal medicine, naturopathy, Ayurveda, and integrative therapies. It provides a dynamic platform for knowledge sharing, networking, and collaboration through keynote lectures, panel discussions, workshops, and interactive sessions. Participants will have the opportunity to connect with global experts, exchange ideas, and discover new approaches that advance the practice of holistic health and natural healing.

Why To Attend ?

Attending the 8th European Forum on Advances in Herbal Medicine and Holistic Medical Practice offers a unique opportunity to gain insights into the latest research, innovations, and trends in herbal and holistic healthcare. Participants can learn directly from leading global experts through keynote presentations, panel discussions, and interactive workshops, while exploring practical applications of integrative therapies for improved patient care and wellness. The forum also provides a dynamic platform for networking, collaboration, and professional growth, connecting practitioners, researchers, and professionals from around the world and highlighting transformative practices shaping the future of natural medicine.

Sessions And Tracks

Track 1: Foundations of Herbal Medicine in Europe

Explores the historical development of herbal medicine across Europe while highlighting traditional knowledge systems and their relevance in modern healthcare. The session examines regional diversity in herbal practices and classical materia medica used across cultures. It discusses the role of ethnobotany in preserving medicinal heritage and traditional wisdom. Connections between historical practices and contemporary scientific research are emphasized. The session provides a foundational understanding of European herbal medicine evolution.

Focus Areas:

• European Ethnobotany and Herbal Heritage
• Classical Materia Medica and Traditional Knowledge
• Cultural Integration of Herbal Medicine in Modern Care

Track 2: Phytochemistry and Bioactive Compounds

Focuses on the chemical constituents responsible for therapeutic activity in medicinal plants. The session explains the identification, classification, and extraction of bioactive phytochemicals. Modern analytical techniques used in herbal research are discussed in detail. Relationships between chemical structure and biological function are explored. Recent advancements and discoveries in phytochemical science are highlighted.

Scientific Highlights:

• Plant Secondary Metabolites and Bioactive Constituents
• Advanced Phytochemical Analysis and Characterization
• Structure–Activity Relationships in Herbal Compounds

Track 3: Clinical Evidence in Herbal Medicine

Reviews clinical studies supporting the efficacy and safety of herbal therapies. The session examines research methodologies, trial design, and outcome assessment. Challenges related to standardization and reproducibility in herbal trials are discussed. Evidence-based integration of herbal medicine into healthcare systems is emphasized. Ethical and regulatory considerations in clinical research are addressed.

  Research Focus:

• Clinical Trial Design for Herbal Intervention
• Evidence-Based Evaluation of Herbal Therapies
• Ethics and Regulatory Compliance in Clinical Research

Track 4: Integrative and Holistic Medical Models

Examines holistic healthcare models that combine herbal medicine with conventional medical practices. The session emphasizes patient-centered care and systems-based approaches to healing. Lifestyle, environmental, and preventive factors are explored as part of integrative medicine. Interdisciplinary collaboration among healthcare professionals is highlighted. Case studies demonstrate successful integrative practice models.

Practice Dimensions:

• Integrative Medicine Frameworks and Practices
• Systems-Based and Holistic Healthcare Approaches
• Patient-Centered Integrative Care Models

Track 5: Herbal Medicine in Chronic Disease Management

Explores the role of herbal medicine in managing chronic and long-term health conditions. The session focuses on supportive and complementary therapeutic strategies. Individualized treatment planning and patient monitoring are discussed. Safety considerations and long-term use of herbal interventions are addressed. Improvements in quality of life and patient outcomes are highlighted.

Clinical Priorities:

• Herbal Approaches to Chronic Disease Care
• Personalized Herbal Strategies for Long-Term Conditions
• Safety and Outcomes in Prolonged Herbal Use

Track 6: Safety, Toxicology, and Herb Interactions

Addresses safety evaluation and toxicological aspects of herbal medicine practice. The session explores methods for assessing potential risks and adverse effects. Herb–drug and herb–herb interactions are examined in clinical contexts. International safety standards and regulatory guidelines are discussed. Case studies illustrate best practices in risk management.

Safety Considerations:

• Herbal Toxicology and Risk Assessment
• Herb–Drug and Herb–Herb Interaction Studies
• Safety Monitoring and Risk Management Strategies

Track 7: Quality Control and Standardization

Focuses on ensuring consistency, quality, and authenticity in herbal products. The session discusses sourcing, authentication, and processing of raw materials. Manufacturing standards and quality assurance protocols are examined. Challenges related to global standardization are addressed. Technological advancements supporting quality control are highlighted.

Quality Benchmarks:

• Authentication and Quality Assessment of Herbal Raw Materials
• Standardization and Manufacturing Practices
• Regulatory Quality Assurance Systems for Herbal Products

Track 8: Advances in Herbal Pharmacology

Explores how herbal medicines interact with biological systems at molecular and systemic levels. The session examines mechanisms of action and therapeutic pathways. Pharmacokinetics and metabolism of herbal compounds are discussed. Comparisons between herbal and synthetic pharmacology are presented. Emerging research trends in herbal pharmacology are highlighted.

Pharmacological Insights:

• Mechanisms of Action of Herbal Medicines
• Pharmacokinetics and Metabolism of Herbal Compounds
• Comparative Pharmacology: Herbal vs Conventional Drugs

Track 9: Traditional Medical Systems and Herbal Practice

Examines the use of herbal medicine within traditional medical systems worldwide. The session highlights cross-cultural therapeutic principles and diagnostic approaches. Integration of traditional knowledge with modern scientific research is discussed. Preservation and documentation of indigenous healing practices are emphasized. Collaborative research models are explored.

Knowledge Systems:

• Herbal Medicine in Traditional Medical Systems
• Integrating Traditional Knowledge with Modern Science
• Preservation and Research of Indigenous Healing Practices

Track 10: Sustainable Sourcing and Biodiversity

Addresses environmental and ecological challenges related to herbal medicine production. The session discusses sustainable cultivation and responsible harvesting practices. Conservation of biodiversity and protection of medicinal plant species are emphasized. Ethical sourcing and fair trade principles are explored. Policy initiatives supporting sustainable herbal industries are highlighted.

Environmental Focus:

• Sustainable Cultivation and Harvesting of Medicinal Plants
• Biodiversity Conservation and Environmental Impact
• Ethical Sourcing and Supply Chain Responsibility

Track 11: Herbal Medicine and Preventive Healthcare

Focuses on the role of herbal medicine in disease prevention and health promotion. The session discusses immune support and resilience-building strategies. Integration of lifestyle modifications with herbal interventions is explored. Public health perspectives on preventive care are examined. Community-based prevention models are highlighted.

Preventive Strategies:

• Preventive and Wellness-Oriented Herbal Strategies
• Herbal Approaches to Immune Health and Resilience
• Community-Based Preventive Healthcare Models

Track 12: Personalized and Precision Herbal Medicine

Explores individualized approaches to herbal treatment based on personal health profiles. The session considers genetic, metabolic, and lifestyle factors influencing therapy outcomes. Customization of herbal formulations is discussed. Digital tools and diagnostics supporting precision herbal medicine are highlighted. Future directions in personalized herbal care are examined.

Personalization Elements:

• Personalized Herbal Therapeutics
• Precision Health Tools and Biomarker-Based Approaches
• Individual Variability in Herbal Treatment Response

Track 13: Herbal Formulations and Delivery Systems

Examines scientific principles behind the development of herbal formulations. The session discusses traditional and modern delivery systems. Challenges related to bioavailability, stability, and dosage are addressed. Innovative formulation technologies and dosage forms are presented. Quality and therapeutic effectiveness remain central themes.

Formulation Aspects:

• Herbal Formulation Science and Dosage Design
• Traditional and Advanced Herbal Delivery Systems
• Bioavailability Enhancement and Stability Optimization

Track 14: Regulatory Frameworks in Europe

Reviews regulatory policies governing herbal medicine across Europe. The session discusses approval processes, quality requirements, and legal compliance. Differences in national regulatory approaches are examined. The impact of regulations on research and innovation is explored. Emerging regulatory trends and reforms are highlighted.

Regulatory Landscape:

• European Regulatory Policies for Herbal Medicines
• Compliance, Quality Standards, and Market Authorization
• Regulatory Challenges and Policy Development

Track 15: Digital Tools and Innovation in Herbal Practice

Explores the growing role of digital technologies in herbal medicine. The session discusses electronic health records and decision-support systems. Telehealth applications and remote consultation models are examined. Innovation in education, research, and clinical practice is highlighted. Ethical considerations and data privacy issues are addressed.

Technology Highlights:

• Digital Health Technologies in Herbal Medicine
• Clinical Innovation and Decision-Support Systems
• Ethical and Data Governance in Digital Healthcare

Track 16: Education and Training in Herbal Medicine

Focuses on education, training, and professional development in herbal medicine. The session discusses curriculum design and academic standards. Interdisciplinary and integrative training models are explored. Continuing education and practitioner competency are emphasized. Global perspectives on herbal education systems are shared.

Educational Focus:

• Academic and Clinical Education in Herbal Medicine
• Professional Training and Continuing Education
• Accreditation and Global Educational Standards

Track 17: Public Health and Community Herbal Practice

Examines the contribution of herbal medicine to public and community health. The session discusses accessibility and inclusion in healthcare services. Community-based herbal programs and outreach initiatives are highlighted. Health promotion and education strategies are explored. Policy support for community practice is addressed.

Community Engagement:

• Herbal Medicine in Public Health Systems
• Community Engagement and Outreach Programs
• Health Promotion and Policy Support

Track 18: Future Directions in Herbal and Holistic Medicine

Explores emerging trends shaping the future of herbal and holistic healthcare. The session discusses novel research areas and interdisciplinary collaboration. Integration with global healthcare systems is examined. Challenges and opportunities for growth are identified. A strategic vision for the next decade is presented.

Forward Outlook:

• Emerging Research and Innovation in Herbal Medicine
• Global Collaboration and Integrative Healthcare Futures
• Strategic Development and Sustainability of Holistic Care

Market Analysis

The global herbal medicine and holistic healthcare market is projected to grow rapidly from ~USD 105?B in 2025 to ~USD 396?B by 2035, driven by rising consumer demand for natural, preventive, and personalized health solutions. Complementary and alternative therapies, including herbal medicinal products, OTC remedies, and integrative healthcare practices, are seeing strong adoption worldwide. Growth is fueled by scientific validation, digital health integration, and regulatory support, which enhance credibility and accessibility. Asia?Pacific and Europe are emerging as key markets, while North America leads in mainstream adoption. Challenges include regulatory fragmentation, quality standardization, and supply chain complexities. The next decade offers opportunities in R&D, evidence-based practice, digital platforms, and wellness-focused healthcare services, making this an exciting period for innovation in herbal and holistic medicine.

1. Telehealth-enabled Herbal Consultations

Telehealth is making herbal medicine more accessible by connecting patients with certified practitioners online. This allows personalized wellness guidance, continuity of care, and remote management of chronic conditions. As digital platforms integrate AI for treatment suggestions, this segment is poised for rapid growth in the alternative medicine market.

2. Functional Herbal Supplements & Beauty Formulations

Herbal supplements and beauty products are gaining popularity as natural, health-focused solutions. Consumers seek benefits like immunity support, stress relief, and skin care. With rising wellness trends and online retail growth, this segment is expanding rapidly, appealing to a wide range of health-conscious users.

Benefits Of Participation

Past Conferences:

The European Forum on Advances in Herbal Medicine and Holistic Medical Practice has a rich history of bringing together experts, researchers, and practitioners from around the world. Previous editions were successfully held in Bali, Indonesia, on April 28-29, 2025, featuring engaging keynote presentations, interactive workshops, and panel discussions on topics ranging from herbal pharmacology to integrative therapies and holistic wellness. These conferences provided an excellent platform for networking, knowledge exchange, and collaboration, fostering innovations in herbal medicine and holistic healthcare. Each past event has contributed to advancing research, sharing best practices, and promoting the growth of natural and complementary medicine globally.

Benefits of Participation- Speaker

• Worldwide acknowledgment of Researcher’s profile
• Make Lasting connections at Networking and Social Events
• An opportunity to give One-page advertisement in abstract book and flyers distribution which eventually gets 1 Million views and add great value to your research profile
• Learn beyond your field of interest, a change to know more about the new topics and research apart from your core subject from HERBAL MEDICINE.
• We provide unique convergence of Networking, Learning and Fun into a single package

Benefits of Participation- Delegate

• Professional Development –Uplift the knowledge and skills
• Attendance inspires, rejuvenates, and energizes delegates
• Your participation at our conference will be helpful for a new approach and ideology that can be utilized for the extending the outcome of companies or industries.
• Opportunities to meet through online webinar for HERBAL MEDICINE 2026 researchers and experts of same field and share new ideas.

Benefit of Participation- Sponsor

• Exposure to the international atmosphere will increase the odds of getting new business
• Opportunity to showcase the new technology, new products of your company, or the service your industry to a broad international participant.
• World’s No. 1 platform to show case products.
• Increase business by lead generation through our conference participants.
• HERBAL MEDICINE 2026 conferences create opportunities for greater focus and reflection that could help you take your business to the next level.
• Benchmarking key strategies for business and moving it forward
• Real Benefits in New business-Many Organizations make deals and sign contracts at our HERBAL MEDICINE 2026.

Benefit of Association for Collaborators

• No one in the world have this huge visitor towards HERBAL MEDICINE 2026, this is the best platform to showcase the society create long-lasting relationships with the peers

• Promotional content and Logo of your Association at our conference banner, website and other proceedings, branding and marketing material will increase your subscribers/Members number by 40%.
• Our event visibility to your Organization page can give a great impact for your association in the Global Market forum.
• Your representatives can network with key conference delegates to update their knowledge and understanding of your organization and services.
• Details will be incorporated with HERBAL MEDICINE 2026 promotional materials like flyers, brochure, pamphlets, program which will be distributed to Hospitals, Universities, Society and Researchers.

Visa Trip Advisor

Planning a trip to Rome,Italy ? Attend our Meeting!

Issue with VISA?

To support participants in their Visa Application Process, we provide VISA support documents as follows:

1. Official Letter of Invitation
2. Official Letter of Abstract Acceptance
3. Receipt of Payment

Points to note:

• Visa Letter (official letter of invitation) will be issued only after successful registration and payment for the conference.
• Visa Letters can be issued only for the individual accepted to attend the conference.
• Please contact the Program Manager – meevents@memeetings.com to arrange for a Visa Letter.

Kindly provide us with the following information for Visa Letters:

• Your name as it appears on your passport
• Passport Scan Copy (passport number and date of birth)
• Abstract Acceptance letter

Payment Methods:

1. Payment Gateway –
2.  Bank-to-Bank transfer

Having trouble with registration?

Please contact Program Manager – meevents@memeetings.com HERBAL MEDICINE 2026, team will provide you with an INVOICE for the requested price, enabling you to make the Bank-to-Bank transfer.